SHAPING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every chunk of a cheeseburger tells a legend. From the succulent patty to the golden cheese, each ingredient plays a function in crafting an experience that satisfies taste buds. But what about the story behind the cheeseburger itself? What elements weave together to create a brand that sparks with its patrons? That's where the Cheeseburger Chronic